A number of our clients do business in Canada. It is one of the world's top trading economies, despite its relatively small population. Canada is a major exporter of commodities and food, and boasts expansive oil reserves. The country has strong trade links with the US and is increasing its trade with Asia. Our coverage – using our unique Total Analysis model – ensures that our clients make sound investment decisions in Canada. Our teams keep our clients abreast of the latest market moves and political developments as part of our 'top-down' and 'bottom-up' perspective. We also provide in-depth analysis on 23 of Canada's most important industries. Combining interactive data and forecasting with our risk-assessed and results-proven analysis gives our clients the big picture they need. We are confident that you, as our client, will find doing business in Canada is made easy.

Country Risk

Canada Country Risk

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Core Views

  • The key theme for Canada's economy over the coming years will remain 'rebalancing', as private consumption and high oil prices can no longer be relied upon to provide robust economic growth.

  • Canada's 2015 federal general election remains the Liberal Party's to lose as polling data and recent election wins at the provincial level suggest momentum is with the opposition party.

  • A steady pick-up in external demand and exchange rate depreciation will continue to shrink Canada's current account deficit over the coming years.

Key Forecast Changes

  • We have revised our current account deficit forecast for 2014 from 3.1% of GDP to 2.8% as stronger exports suggest the goods trade balance will move into surplus.

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Canada Industry Coverage (19)

Agribusiness

Canada Agribusiness

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Agribusiness Market Value
BMI Market Value By Commodity (% of Total) (2010-2018)

BMI View: Grain production will fall in Canada in 2014/15, as logistical problems during the 2013/14 season have resulted in high stocks of wheat, corn and barley. The country's livestock industry is well placed to post strong growth in 2014/15 and beyond, while we believe that the Canadian beef and pork industries will gain the most from having signed the EU-Canada Free Trade Agreement in October 2013. The dairy management system, however, could be under pressure.

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Autos

Canada Autos

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Looking to 2015 and beyond, we maintain our view that the market will slow from its current pace, but positive growth, can be sustained over our forecast period to 2018, particularly if a soft landing for the housing market - a key indicator of light truck demand - can be successfully engineered. Our expectation for no rate hikes until the end of 2015 at the earliest also bodes well for vehicle sales, as auto loans have been driving growth in recent years thanks to low rates and longer terms.  

However, this does exacerbate an issue we have previously highlighted in that household deleveraging will need to take place over the span of our forecast period. While the more painful recovery has seen US debt-to-GDP fall from 95% in Q109 to 76.7% in Q413, Canadian debt-to-GDP has continued to climb, reaching 97.4% at the end of 2013. Addressing this will impact private consumption. Nevertheless our average annual forecast of 1.8% growth in light...

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Commercial Banking

Canada Commercial Banking

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Commercial Banking Sector Indicators 
Date Total assets Client loans Bond portfolio Other Liabilities and capital Capital Client deposits

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Defence & Security

Canada Defence & Security

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BMI View: Canadian defence spending has been steadily increasing as the country has sought to address concerns over maritime sovereignty and the protection of natural resources. However, cost saving measures are being considered and in some cases implemented so that the long term goals are met. T he reduction in short term defence spending could cause delay s   for certain much-needed procurements to bring the country in line with its NATO peers' spending in anticipation of deployments to counter ISIS movements .

Current plans are to upgrade, enhance and to extend the life of their current military technology. The CF...

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Food & Drink

Canada Food & Drink

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BMI View : The Canadian economy will continue to expand at a steady pace, as household consumption growth will remain supported by easy monetary policy and a gradually tightening labour market. We forecast real private consumption growth of 2.0% in 2014, a slight moderation from the 2.4% growth recorded in 2013. However, unemployment remains at 7.0% , and the pace of job formation is noticeably lagging the US. Moreover, recent quarters have seen expectations point to gradually tighter credit conditions. Coupled with central bank efforts to engineer a soft landing of the housing market , this will likely see household spending growth moderate in the coming quarters. Beyond this year, we forecast private consumption growth to rise t o 2.3% in 2015 and 2.4% in 2016...

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Freight Transport

Canada Freight Transport

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BMI maintains its positive outlook for Canada's freight transport sector for 2015. The country benefits from a strong commodities mix, as well as growing private consumption levels. In recent months, the country has benefitted from freight volumes being diverted away from US ports as shippers try to avoid both the US harbour tax and the chaos and delays caused by labour disputes at US ports.

Canada's economy will be driven by relatively strong household spending and higher fixed investment growth over the coming years. Slower fixed investment growth has previously placed most of the emphasis for economic expansion on private consumption and net exports of goods and services, providing a boost for freight volumes. Canada's diversified mineral base and its status as a top destination for mining firms seeking to raise funds on capital markets will enable it to remain a major player in the global mining industry. Indeed, the country ...

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Information Technology

Canada Information Technology

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BMI View:   We expect Canada's IT market to record growth of 3.2% in 2014, and forecast a CAGR of 4.1% 2014-2018. The maturity of the Canadian IT market means that growth rates will be markedly slower than those achieved by emerging markets in Latin America , but in terms of spending per capita Canada will continue to be one of the most lucrative markets globally.   Premium consumer hardware will remain a growth area, with Apple expected to hold onto its prominent position,   but over the medium term the areas we identify for outperformance include enterprise adoption...

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Infrastructure

Canada Infrastructure

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BMI View:   The Canadian construction sector is expected to recover from the weak year 2014, with real growth expected to lie at 2.77%. Due to the wider macroeconomic recovery and the New Building Canada Plan, 2015 as a whole is expected to see a return to growth across all sectors of the construction and infrastructure industry, including the residential and non-residential market which already showed signs of life in the past months.

  • For 2014, our construction industry value growth was revised down severely to 0.48%. We are expecting a strong recovery of 2.77% for 2015.

  • The residential sector remained weak in growth over the course of 2014, however we expect improved economic conditions to help the sector return to growth of an estimated 2.56% in 2015. Infrastructure remains the primary driving force of growth. We do raise some concerns over the...

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Insurance

Canada Insurance

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BMI View:   T he latest news confirms our view that premiums in Canada ' s sophisticated and competitive insurance market will continue to grow at single digit rates - in both major segments. September and October have seen   two major mergers in the life segment. We think that the process of consolidation will also continue in the non-life segment.

Canada provides a classic example of how premiums that are rising at low single-digit rates (in local currency terms), in a market where key metrics such as penetration (premiums as a percentage of GDP) are at quite low levels, do not provide the whole story. The latest news confirms our view that Canada's insurance sector is one of the strongest and most sophisticated of any that are...

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Medical Devices

Canada Medical Devices

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BMI I ndustry View :   Canada has a sophisticated and well established medical device market which ranks ninth in the world in terms of value. The market is e xpected to grow at a CAGR of 4.0 % over the 2013-2018 period . This steady growth   should see the balance of trade deficit widen owing to Canada's reliance upon imports.

Headline Industry Forecasts

  • Canada's medical device market ranks as the ninth largest in...

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Metals

Canada Metals

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BMI View:   Canada's   trade relationships with both the US and Mexico will encourage   output growth in its metals industry to 2018, as the country remains a net exporter in refined metal . Increasing manufacturing and industrial activity in the latter two countries should help drive demand for metal inputs. Moreover , a weaker Canadian dollar against the US dollar should provide upside for Canadian exports.  

Our forecast for accelerating economic growth in the US and Mexico, combined with our view that the Canadian...

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Mining

Canada Mining

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BMI View:   Canada 's diversified mineral base and well-developed capital markets   will enable it to remain a   major player in global mining production and financing . Indeed, the country will remain a top-ten global producer of zinc, lead, iron ore, nickel, copper, gold, silver, uranium and   potash   over the next five years.

Canada's advantages as a mining destination will persist in the coming years, enabling solid, if...

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Oil & Gas

Canada Oil & Gas

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BMI View:  The outlook for Canada's oil and gas industry is still positive given the country's vast reserves, though upstream and midstream projects need more support from the community and the government to develop much-needed infrastructure. The greatest threat to these developments is the challenging project economics that could hamper the growth of oil sands-driven production,  weighing on total hydrocarbon output. That said, while this dynamic presents a significant downside risk, we also note upside risks, with  potential for  exploration of the country's vast offshore  acreage and unconventional resources to unearth more oil and gas reserves, supporting Canada's long-term growth prospects. 

Headline Forecasts (Canada 2012-2018)
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Petrochemicals

Canada Petrochemicals

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BMI View: Chemicals, plastics and rubber manufacturing sales experienced a sharp downturn following the 2008 financial crisis, a situation Canada shared with the global market. In following years, the industry has staged a gradual, if unspectacular, recovery. By 2013, the industry was back to the level of sales seen before the crisis due primarily to growth in exports to the US, Canada's main petrochemicals export market .

In 2013, plastic manufacturing sales made a partial recovery from the temporary slump in Q113 when output was undermined by stoppages and moderating market activity. BMI estimates that the overall chemical capacity utilisation rate was around 81% in 2013, two percentage points (pp) higher than the previous year. However, plastics and rubber rates were each 1pp lower at around 76% and 82%, respectively. Chemicals sales trends...

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Pharmaceuticals & Healthcare

Canada Pharmaceuticals & Healthcare

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BMI View:   Canada   will continue to attract pharmaceutical companies to lau n ch innovative medicines due to the hospitable business environment, improving healthcare coverage and broader drug reimbursement lists.   The regulatory authority also encourages pharmaceutical companies to invest in research and development. However, cost containment policies in the public healthcare sector will continue to put pressure on Canada's medicine prices.

Headline Expenditure Projections

  • Pharmaceuticals: CAD25.6bn (USD24....

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Power

Canada Power

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BMI View :   Our fundamental assumptions of the market continue to be relevant and therefore our short- and long-term forecasts remain mostly unchanged.  Although e conomic growth in Canada will gradually accelerate over the next few years ,   according to our country risk analysts the   growth outlook for the country , remains b elow consensus expectations, reflecting BMI 's concerns about high household debt levels and declining commodity prices . With...

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Renewables

Canada Renewables

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BMI View:   On paper, Canada is an excellent candidate for non-hydro renewable development; with vast wind resources, plenty of land to construct wind farms, a national commitment to rid itself of coal fired electrical generation and a safe investment climate. But the country's constitutional arrangements, which leave emissions targets with the federal government and precise energy mix policies with provincial jurisdictions , have created a patchwork quilt of markets and policies across the country.   Canada does provide opportunities, especially in the emerging in-stream tidal sector and wind, but is a laggard in adopting other renewable technologies at scale.   However, the country is the world's largest...

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Shipping

Canada Shipping

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BMI maintains its positive outlook on the Canadian port sector for 2015. We believe volumes at the country's ports will be driven by increased demand from the US and China for coal imports, as well as by shippers diverting volumes away from US West Coast ports. The ports will also benefit from continued expansion in private consumption. Several facilities have ambitious expansion plans, which will enable them to capitalise on increasing volumes. We expect GDP growth of 2.3% for Canada in 2015.

Headline Industry Data

  • 2015 Port Metro Vancouver tonnage throughput forecast to grow 2.4%. We project throughput to reach 161.7n tonnes in 2019.

  • 2015 Port Metro Vancouver container throughput forecast to contract 5.2% to reach 3.1mn twenty-foot equivalent units (TEUs). Over the medium term, we project throughput to reach 3.9mn TEUs in...

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Telecommunications

Canada Telecommunications

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BMI View:   Perhaps inevitably, no new significant players entered the Canadian mobile market as a result of the auction of 700MHz spectrum in early 2014. The three incumbent national players took the majority of the spectrum, with cable-focused Rogers laying claim to the most valuable properties in the hope of adding lustre to its converged services portfolio. Meanwhile, the government blocked the sale of spectrum , owned by defunct NextWave , to a Bell - Telus joint venture and reinforced its commitment to nurturing competition by blocking Telus' bid to acquire struggling new entrant Mobilicity ...

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